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This week’s episode is all about building the next craze in nightlife—an alcohol-free alternative focused on wellness and community building.
Othership is a luxury sauna and ice bath experience with carefully curated and guided classes to make sure you have an immersive and transformative time where you can truly connect with yourself and others. With their first location based in Toronto, Othership has attracted both devoted enthusiasts and the attention of major wellness investors. Othership also has a great breathwork app, and you can get an extended free trial right here.
My guest this week is Myles Farmer, one of the five co-founders and the Director of Operations & Development responsible for their physical locations. For more about Myles, click here.
Creating The Next Craze in Nightlife with Sauna, Ice Baths, & Breathwork with Myles Farmer of Othership
On Ep. 184, we cover:
- How to run a successful franchise: What it takes & how to thrive
- Myle’s entrepreneurial evolution from hospitality and nightlife to wellness
- Making the difficult decision to leave a successful business & how he found the next thing
- Research Sprints: Tips to explore and test your business ideas
- The genesis of Othership: How he got the idea, finding co-founders, and making the vision a reality
- Covid’s impact on their launch & how they adapted, plans to expand to the US & more!
🖤 App I’m Loving! 🖤
Othership has a really effective breathwork app that I’ve been loving and use regularly, and I think you’ll really love it too. It’s super intuitive and non-intimidating, and it’s made it really easy for me to create and sustain a practice.
Othership usually offers a 7-day free trial, but with my link, you can get 14-days for free—click here to sign up and get started!
Resources Mentioned in the Episode
About Myles Farmer:
Born and raised in a small town, Myles Farmer’s journey to success was firmly rooted in the foundation of integrity, community, taking risks, and hard work. When he ventured to the big city he made big dreams come true building various successful businesses across multiple industries.
Myles is an innovative and resilient entrepreneur whose first venture was in real estate when he was still attending the University of Western Ontario. At 23, he became a Tim Hortons franchisee, earning multiple awards for exceptional growth by expanding to seven locations. Continuing his streak of success, he opened some of Toronto’s most well-known and successful restaurants and nightclubs. His illustrious career also includes co-founding the award-winning Blue Door Communications, a hospitality-focused PR firm, as well as being the managing partner at Barbanti Capital Inc. a private investment firm in Toronto.
By overcoming his own obstacles, Myles realized that the lifestyle he was leading no longer aligned with his values. Motivated by his own personal growth journey he committed to making his next project one that would change individuals’ daily lives for the better, especially in the face of a global pandemic. His passion for wellness then inspired his vision of Othership which he co-founded. Othership is a physical space and digital platform for shifting states of mind and offering peak experiences that inspire awe and belonging.
Throughout all of his many successful ventures, Myles’ feet remain planted in the soil of his mission: to help others find the balance that they need to create, love, grow, and connect. He has a gifted ability to see things clearly in a logical way which is what led him from a life of late nights in the entertainment industry and the fast pace of the finance world, to making waves in the wellness industry – one breath at a time.
To connect with Myles: