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I thought now would be a great time to reshare the most popular Beyond Influential interview of all time, Episode 45 with Melissa Wood-Tepperberg, aka Melissa Wood Health, on Tapping into Your Passion & Staying Unfiltered in an Instagram World. And while I’m sure there have been a few changes in the specific details as she’s scaled, the conversation still holds up today.
Since this episode was recorded, I’ve loved watching the growth and evolution of Melissa’s brand and business. (At the time, I hadn’t tried her workouts, but since then they’ve really helped out when I fell off the workout wagon during the pandemic.)
Melissa Wood Health on Creating a Brand & Business Around Her Passion
Melissa Wood-Tepperberg is the founder of the MWH method, a certified yoga and pilates instructor, meditator, a proponent of plant based diets, and most importantly a mom of two. Melissa regularly creates health & wellness content for a VERY devoted audience online.
While the wellness influencer space is saturated with perfectly curated feeds, what’s interesting about Melissa’s brand is that she prefers to share her journey unfiltered, from her photos to her personal struggles to get to this point. She has been open about her journey from severe anxiety and an awful eating disorder and has been using her platform to help de-stigmatize these topics.
On this episode, we cover:
- How Melissa discovered her passion & the journey to making it a scalable business (and how to find yours if you don’t know!)
- How she stopped comparing herself to others on Instagram
- Melissa’s brand: her 3Ms, her target audience, her content process, influencer marketing, collabs & more!
Melissa’s Book Recommendations
A Return to Love: Reflections on the Principles of A Course in Miracles by Marianne Williamson
Spirit Junkie: A Radical Road to Self-Love and Miracles by Gabrielle Bernstein
To connect with Melissa: