How To Create A Company Page On LinkedIn
I’ve made no secret that LinkedIn is one of my favorite online platforms for entrepreneurs and business owners to easily and efficiently build their brands and grow their businesses. It is an incredibly underrated resource that I rarely see being used to its full potential. LinkedIn can be THE place to find clients, make connections, establish partnerships and so much more for you and your business!
While I am a huge proponent of using your personal profile instead of your company page as the primary place on LinkedIn to grow your business, setting up a business page or company page does provide some added benefits when paired with your personal profile on LinkedIn.
Company pages can not only help visitors learn more about your brand, business, and how they can work with you—it’s also an additional place to post content and has capabilities personal pages don’t, like paid advertising and using LinkedIn’s job posting capabilities.
In this post, I will walk you through the exact steps of how to set up your company page and tips for optimizing it for your business.
How To Create A Company Page On LinkedIn
Below are five simple steps that will get you on your way to having a thriving LinkedIn company page that will start producing real results for your business!
1. Click the “Work” icon in the top right corner of your LinkedIn homepage
This icon is located on the main menu bar and has nine little boxes in a square. It sits to the left of your LinkedIn profile and personal account icon. Clicking this will open up a new navigation window.
2. Choose the “Create a company page” option
The “Create a company page +” is found towards the bottom of the navigation window that pops up on the right-hand side of your screen. The button isn’t very obvious but it’s the last option on the list.
3. Choose the “Small business” option
You will be brought to a page with four options to choose from. Unless you have over 200 employees, choose the “Small business” option. LinkedIn classifies small businesses as having under 200 employees. Even if you are solopreneur, you will still be choosing the small business option!
4. Enter Your Company Details
This is where you will enter all the juicy details of your company or personal brand. Add your company logo, company description, company size, website URL, company type, and a tagline. Once you have filled in all the fields, you can create your company page!
5. Click “Create page”
You can start adding even more company details now that your company business page is created. This is where you can upload an on-brand cover image, give insight into the products and services you offer, add a company email address, social media links, and anything else that makes your business or brand stick out! Just like your website, social media, and emails, you want to speak directly to your target audience. Make sure your branding is on point—even on LinkedIn!
According to LinkedIn, complete pages receive 30% more weekly page views, so don’t cut corners in the process!
LinkedIn Company Page Tips
Creating your company page was only the first step! Now you need to optimize it so you can start seeing real results on LinkedIn. Here are some of my best tips for creating an engaging company page on LinkedIn.
Add a Call to Action
Like any other platform, you always want to include a call to action. You need to tell your audience what to do next! If you want them to read an article on your company, link it! If you want them to visit your website or send you a message—indicate this to them. Your audience won’t know what to do unless you tell them.
Tell a Story
I don’t recommend creating a company page and just listing company facts and figures. While those can be interesting elements, try weaving that information into a well-executed story. People remember stories—so give them one!
Highlight the benefits
Remember—you always want to provide value to your customers. When you are describing your products or services, sell the benefits! Don’t focus on the features and specs. Tell your audience exactly what they will get from that product or service and how it will make their life better.
Don’t forget to include social proof on your company page. Your audience will always feel more assured if you have served and made a previous customer happy. If you have a testimonial or media mention, don’t forget to update your LinkedIn page, too!
Update Your Page Regularly
When visitors land on your company page, they don’t want to see neglect. Share relevant posts from thought leaders in your industry or share content that provides value to your audience. You can also promote your own products and services, but try to provide valuable content from others more than you share your own content.
Post Content & Engage From Your Page
Valuable content is a great way to create trust and grow a community dedicated to your brand and business. If you already create content for your business on other platforms, LinkedIn is a great place to repurpose and extend the mileage on work you’ve already done!
Focus On Your Audience
Remember to write your company page to your audience. It should be all about them. Tell them how you can serve them. Appeal to the potential customers, future employees, and potential media opportunities that might be landing on your page.
Personal Brand Page Vs. Company Page
Now, from the perspective of growing your influence on LinkedIn, I do believe that having a personal brand page—rather than a company page—is the best way to achieve that, because people want to hear from actual people. A brand is not just about a logo, it’s about the people behind it. When your audience knows the humans behind the mission, there is more opportunity for true long-term relationships to form.
If you are interested in learning more about how to use LinkedIn to grow your brand, business, and influence, check out my FREE training, Why LinkedIn is Your Best Kept Secret.