Relax! There Is No Magic Social Media Growth Hack

9 Comments

I need everyone to take a second and just breathe.

There’s a new arms race is town and it’s over the newest and best “growth hacks” on social media platforms.

The thirst for followers is too real.

Here are a list of tactics, tips, and tricks that may be helpful if implemented properly, but also may be harmful to your cause (or more likely just a waste of time) if you do not know what you are doing:

Hashtags

Influencer marketing & shout outs

Collaborations

Content Syndication & cross-posting

Memes

Catch-all: Stressing over number of posts a day, verification, font size, comment pods, length of Instagram/ Facebook/ Snapchat Stories, length of videos, contests, Facebook Live multiple times a day because it “helps with reach,” paid ads on every platform… You get where I’m going with this.

You WILL make yourself miserable. At the very least, you’ll make yourself crazy trying to implement every trick in the book.

The reality is: that book is changing all the time. I’m all for staying up on trends, testing, and optimizing. First mover advantage is also a real thing. However, just like other things in life, you can’t be the best at everything.

Businesses and brands are getting so caught up in the hacks that they aren’t focusing on the most important part: valuable content plus a strategy.

A loyal audience is not built overnight. Be authentic. Be consistent.

This always sounds like a cop out, but it is ridiculously true, which is why it sounds so cliché: put out consistent content that is valuable to your desired audience and you will attract the right people. Optimize accordingly.

Being smart and strategic about your brand is going to pay off much more in the long run than just copying what the account with 8 million followers is doing. If you want people’s continued attention, a shout out is only going to go so far.

You can and should adapt with the times, but be selective about it. You don’t need to ditch what was working because something hot and new comes along.

Everyone is looking at everyone else’s test papers for some cheat, but most of those people have different exams. Everything works, but not everything works for you… or at the same time. (No, you do not need that meme in the middle of your perfectly curated food Instagram). Social media steroids are temporary at best.

Take a step back and put your time and energy into the bigger picture first. There will always be new tricks to try. While you are looking at what everyone else is doing, take a look at what actually makes sense for your brand. Then, “hack” away selectively.

*For more information on branding and social growth, contact me here or here.

9 Comments
  • Rachel

    Reply

    This is a good reminder! Sometimes I fret about my Instagram but then realize that it’s grown organically so that most of my followers are loyal- slow and steady wins the race right 😉

  • Lisa

    Reply

    Yep yep and yep! I am guilty as the next person, but this is so true. Thanks for the reminder.

  • Katisha @ Reel Literature

    Reply

    YES!!!!! Everyone needs to hear this! It’s so important to know that you can’t get a large social media presence overnight. The internet is a big place, and it takes time to build your tribe.

  • Arien Smith

    Reply

    Yes yes yes! Thank you so much for this blog. It’s inspiring, reassuring, and validating that being authentic is really what grows a great and sustainable business. Loved this quote, especially: “A loyal audience is not built overnight. Be authentic. Be consistent.”

  • Scotty B

    Reply

    Great advice about growing social media followers! The same goes for optimizing your search results in Google. The secret to success is great web copy, high-quality content, and the execution of a kickass content strategy.

  • Bart David

    Reply

    Love your work!

  • Tracy

    Reply

    Thank you for this post! I always feel like I am doing something wrong when it comes to social media. I am a new blogger trying to grow my audience and following on social media and it’s nice to know that I shouldn’t be stressing so much over it and just to be myself and have fun with it!

  • Ernest

    Reply

    Hi Brittany, thanks for sharing this helpful article as I believe it serves as a good and even timely reminder to be more strategic rather than tactically reactive. Whilst at the same time, I’m interested to understand this deeper hence, could you share what you mean with a practical example or case study? What would a strategy with valuable content look like or encompass?

  • Victoria Nicole

    Reply

    Being authentic is probably the most important thing that people do not understand. You and your followers are both human beings not robots. In the long run the people who want to be like everyone else but themselves will lose.

    Great post my love can’t wait to read more.

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